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What do people really want to buy?

People are often baffled by the huge variety of gifts on offer. Sure, people like novelty gifts, but really, are novelty gifts really that unusual?
People love gifts that are useful but don’t confuse usefulness with usefulness.
People love gifts that are sentimental, but only if they are meaningful.

You don’t need much money to give someone a gift. It takes more than money to make someone happy.
People enjoy gifts, but the value of a gift is not in the amount or quality of the present. It is a feeling you get from giving, and that feeling is about as valuable as the gift itself.
You can give someone the same gift but make giving them feel different. And you can provide them with a gift that costs them nothing but makes them feel happy.
Some people give money. Some people give time. Some people give food. Sometimes people give gifts of friendship or affection.
But a gift doesn’t have to cost anything. Sometimes it doesn’t even have to be something you make yourself. Sometimes a gift is an idea.
Think about what the person really likes. What hobbies or activities do they like? Do you like them? What books have they read recently? What magazine do they read? What movies have you seen recently? What subjects have they taught you recently? What subjects have they been teaching lately? What subjects are they passionate about? What do you know about their hobbies or passions?
Do any patterns emerge? Do you see a direction to their interests or passions? Can you make connections between their interests and passions and your own?
For example, maybe the person is a photographer, and you give a camera. Perhaps the person is an animal lover, and you give a pet. Perhaps the person is an architect, and you provide a set of blueprints. Perhaps the person is a musician, and you provide a set of instruments. Maybe the person is a student, and you give a book on a subject they are interested in.

The Gift Card is a bright, simple solution for gifting. This eGift Card can be personalized with a message and sent over email, Facebook, Twitter, or text message. It can also be printed at home to give as a physical gift. Use the Gift Card to purchase anything sold by The Container Store except another Gift Card. This pre-paid card may not be used to purchase another eGift Card. The eGift Card is not redeemable for cash except as required by law. Visit the Container Store website for full details and terms and conditions of use.