Given that 1948 technology has actually changed, but the passion for our job has not. This is why we aren’t worried about following fashion, but striving for quality instead. Proraso has actually been the Italian barbers’ choice considering that 1948. For all Italians, Proraso has constantly been the brand that signifies shaving. The Quality has the Exact same Principles as Ever Nature: Over 95% of our ingredients have a natural origin. Choice: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We ensure the products’ quality thanks to traditional approaches such as hot soap processing. Time: We let our substances grow with time in little production in order to get more concentrated, rich and creamy products. Proraso, The King of the marketplace The leader within specialists, Proraso provides all the quality of its items to the finest Italian barber stores. With an extraordinary fidelity rate, Proraso has actually recorded a leading position in Italian houses.