Considering that 1948 technology has altered, however the enthusiasm for our task has not. This is why we aren’t interested in following fashion, however making every effort for quality instead. It has actually been the Italian barbers’ option considering that 1948. For all Italians, It has actually always been the brand name that represents shaving. The Quality has the Exact same Principles as Ever Nature: Over 95% of our ingredients have a natural origin. Choice: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We guarantee the items’ quality thanks to standard approaches such as hot soap processing. Time: We let our substances develop in time in small production in order to obtain more concentrated, abundant and creamy items. It, The King of the Market The leader within experts, It offers all the quality of its products to the finest Italian barber stores. With a remarkable fidelity rate, It has actually recorded a leading position in Italian houses.