Since 1948 technology has altered, however the passion for our task has not. This is why we aren’t concerned with following fashion, however striving for quality rather. Proraso has actually been the Italian barbers’ option given that 1948. For all Italians, Proraso has constantly been the brand name that signifies shaving. The Quality has the Very same Concepts as Ever Nature: Over 95% of our ingredients have a natural origin. Selection: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We guarantee the items’ quality thanks to standard methods such as hot soap processing. Time: We let our compounds grow over time in small production in order to acquire more focused, abundant and creamy products. Proraso, The King of the marketplace The leader within experts, Proraso offers all the quality of its items to the very best Italian barber stores. With an exceptional fidelity rate, Proraso has actually captured a leading position in Italian houses.