Considering that 1948 technology has actually changed, but the enthusiasm for our job has not. This is why we aren’t worried about following style, but striving for quality instead. Proraso has actually been the Italian barbers’ choice considering that 1948. For all Italians, Proraso has actually constantly been the brand that represents shaving. The Quality has the Exact same Principles as Ever Nature: Over 95% of our active ingredients have a natural origin. Selection: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We ensure the products’ quality thanks to conventional techniques such as hot soap processing. Time: We let our compounds mature with time in small production in order to acquire more concentrated, abundant and creamy items. Proraso, The King of the marketplace The leader within professionals, Proraso offers all the quality of its items to the very best Italian barber stores. With a remarkable fidelity rate, Proraso has caught a leading position in Italian homes.