Since 1948 technology has changed, but the passion for our task has not. This is why we aren’t interested in following style, however pursuing quality instead. Proraso has been the Italian barbers’ choice because 1948. For all Italians, Proraso has constantly been the brand that signifies shaving. The Quality has the Very same Concepts as Ever Nature: Over 95% of our ingredients have a natural origin. Selection: No Parabens, No Silicons, No Mineral Oils, No SLS. Custom: We ensure the products’ quality thanks to conventional techniques such as hot soap processing. Time: We let our compounds develop with time in small production in order to get more concentrated, rich and creamy items. Proraso, The King of the Market The leader within specialists, Proraso provides all the quality of its items to the very best Italian barber shops. With an extraordinary fidelity rate, Proraso has caught a leading position in Italian houses.