Considering that 1948 innovation has actually altered, but the passion for our job has not. This is why we aren’t worried about following style, but pursuing quality rather. Proraso has been the Italian barbers’ choice given that 1948. For all Italians, Proraso has always been the brand name that represents shaving. The Quality has the Same Principles as Ever Nature: Over 95% of our ingredients have a natural origin. Choice: No Parabens, No Silicons, No Mineral Oils, No SLS. Custom: We ensure the items’ quality thanks to standard approaches such as hot soap processing. Time: We let our compounds develop in time in small production in order to obtain more focused, rich and creamy items. Proraso, The King of the Market The leader within professionals, Proraso offers all the quality of its products to the very best Italian barber stores. With an exceptional fidelity rate, Proraso has actually recorded a leading position in Italian homes.