Because 1948 technology has actually altered, but the passion for our task has not. This is why we aren’t concerned with following fashion, however making every effort for quality instead. Proraso has actually been the Italian barbers’ option considering that 1948. For all Italians, Proraso has constantly been the brand that symbolizes shaving. The Quality has the Same Concepts as Ever Nature: Over 95% of our ingredients have a natural origin. Selection: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We ensure the items’ quality thanks to standard techniques such as hot soap processing. Time: We let our compounds mature with time in little production in order to get more focused, rich and velvety items. Proraso, The King of the Market The leader within professionals, Proraso provides all the quality of its products to the very best Italian barber shops. With an extraordinary fidelity rate, Proraso has caught a leading position in Italian homes.