Exactly what it is: A mascara inspired by hair rollers, this super-curling and lifting mascara provides an attractive, wide-eyed appearance. Its patent-pending Hook ‘n’ RollTM brush features tiny custom-made hooks to capture, raise, and curl even short and straight lashes. What it does: Bye-bye, eyelash curler! Roller Lash not just lifts and super-curls, however this instantaneous curve-setting formula holds for 12 hours, is easy to remove, and consists of provitamin B5 and serine, understood for their lash-conditioning advantages. Research study results: In a customer panel survey of 31 ladies for 4 weeks: – 97% said it visibly raises lashes – 87% stated it provides long-lasting curl – 94% stated eyes look more wide open Suggested Use: -The curve of the wand is created to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. -Carefully wiggle the wand from base of lashes to tip. As the wand moves up the lashes, gradually rotate the suggestion inward and up so the curve of the wand matches the eye contour, finish even the innermost and outermost lashes. -Pointer: For incredibly curl and length, use Roller Lash first to curl and raise your lashes. Then layer They’re Genuine! extending mascara on top.