Surface vs. iPad: Microsoft’s Getting Rusty Stealing from Apple

On Monday, Microsoft held a secret press event in Los Angeles where it announced a new family of tablets under the Surface moniker. Along with Surface, the event revealed a branding shift for Microsoft, one that values the unity of hardware and software, and the idolization of aesthetics. Something about it felt familiar… www.readwriteweb.com Follow me @eliotweisberg

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