Considering that 1948 technology has altered, but the passion for our task has not. This is why we aren’t worried about following fashion, however pursuing quality instead. Proraso has been the Italian barbers’ option considering that 1948. For all Italians, Proraso has actually always been the brand name that signifies shaving. The Quality has the Very same Principles as Ever Nature: Over 95% of our components have a natural origin. Choice: No Parabens, No Silicons, No Mineral Oils, No SLS. Tradition: We ensure the items’ quality thanks to conventional techniques such as hot soap processing. Time: We let our substances develop with time in small production in order to obtain more concentrated, abundant and velvety products. Proraso, The King of the Market The leader within professionals, Proraso offers all the quality of its items to the finest Italian barber stores. With a remarkable fidelity rate, Proraso has caught a leading position in Italian houses.