Considering that 1948 technology has actually altered, but the passion for our job has not. This is why we aren’t interested in following style, but making every effort for quality instead. It has been the Italian barbers’ option because 1948. For all Italians, It has constantly been the brand name that symbolizes shaving. The Quality has the Same Concepts as Ever Nature: Over 95% of our components have a natural origin. Selection: No Parabens, No Silicons, No Mineral Oils, No SLS. Custom: We ensure the products’ quality thanks to standard methods such as hot soap processing. Time: We let our compounds develop gradually in small production in order to acquire more focused, abundant and velvety products. It, The King of the Market The leader within experts, It offers all the quality of its items to the finest Italian barber shops. With an exceptional fidelity rate, It has actually caught a leading position in Italian houses.